Diana Gazdar is a dynamic executive who connects higher purpose with customer centricity to consistently improve brand equity, capture market share, and develop new markets.
As Medline Canada’s Vice President of Marketing, Corporate Communications, and Consumer Sales, Diana is responsible for the brand, communications, and activation strategy across Acute, Long Term Care, Primary Care, and Dental channels. Diana also leads the go-to-market and P&L activities for the Home Healthcare and Retail channels.
In 2022, Diana led the integration and transformation of the Medline brand in Canada to connect to the company’s purpose of Together Improving Care™. Diana places superior customer experiences and digital innovation at the heart of Medline’s marketing strategy.
Diana is an executive sponsor for Medline Canada’s Brave Conversations and Women’s Alliance employee resource groups, which focus on starting critical conversations, unearthing biases, promoting access and inclusion, and mentoring and development opportunities for underrepresented employees.
Before joining Medline, Diana held sales and marketing leadership roles for technology and professional services organizations, including Xerox Canada and RR Donnelly. Diana currently serves on Medtech Canada’s Board of Directors and is a member of their Federal Affairs Committee. She is also proud to serve on the Arthritis Society’s National Council to help Fight the Fire of arthritis through awareness, education, advocacy, research and innovation.