‘Quiz to Give’ for World Arthritis Day

October 12, 2012

Two minutes adds up to $25,000 for 4.6 million Canadians living with arthritis

The Arthritis Society, in partnership with Pfizer Canada, is marking World Arthritis Day by launching the ‘Quiz to Give’ fundraising campaign. From October 12 – November 12, Canadians will have the power to raise $25,000 to help fund important educational activities by putting their knowledge of arthritis to the test through a two minute online quiz.

“Arthritis isn’t always a visible disease,” said Janet Yale, president and CEO of The Arthritis Society. “In spite of the 4.6 million Canadians, of all ages, affected by arthritis, there is an incredible lack of awareness and understanding. When you donate two minutes of your online time to complete the quiz, you’re raising much needed visibility for arthritis and funding important educational activities that help improve quality of life for people living with arthritis.”

To show its support for The Arthritis Society’s mission of educating the public and improving the quality of life for Canadians, Pfizer will donate $2 to The Arthritis Society for each completed quiz. To further encourage Canadians to increase awareness, Pfizer will also donate an additional $2 when individuals share the quiz with family and friends.

“Pfizer Canada is proud to support The Arthritis Society and this important campaign,” said Christian Roy, vice president, marketing, Primary Care Business Unit, Pfizer Canada.  “Through the Quiz to Give campaign, Canadians will have the opportunity to learn more about arthritis and play a role in raising money to help fight a disease that affects millions of Canadians.”

To take the quiz and help raise $25,000 for important educational activities, please visit: arthritisquiztogive.com.

About the Arthritis Society

The Arthritis Society is dedicated to a vision of living well while creating a future without arthritis. It is Canada’s principal health charity providing education, programs and support to 4.6 million Canadians with arthritis and their loved ones. Since its founding in 1948, The Society has been the largest non-government funder of arthritis research in Canada by investing more than $180 million in projects that have led to breakthroughs in the diagnosis, treatment and care of people with arthritis. To learn more about The Arthritis Society, please visit www.arthritis.ca.

About Pfizer Canada

Pfizer Canada Inc. is the Canadian operation of Pfizer Inc, one of the world’s leading biopharmaceutical companies. Pfizer Canada has nearly 3,000 employees working at six facilities across Canada and in many other communities in every province. They are the heart of Pfizer’s ability to contribute significantly to Canadians’ health and economic well-being through the company’s provision of prescription and non-prescription medicines, vaccines, generic medicines, and animal health products, as well as its investments and job-creation in research and development and manufacturing.

Every day, Pfizer Canada employees work to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. We apply science and our global resources to improve the health and well-being of Canadians at every stage of life. Our commitment is reflected in everything we do, from our disease awareness initiatives to our community partnerships, to our belief that it takes more than medication to be truly healthy. To learn more about Pfizer’s More Than Medication™ philosophy and programs, visit www.morethanmedication.ca. To learn more about Pfizer Canada, visit www.pfizer.ca


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For more information or to schedule an interview, please contact:  
Courtney Senior
T: 647-348-7262
E: Courtney.senior@armstrongpartnership.com